Straight Talk Wireless 500 Phoenix
When everything moves fast, stability matters more than ever. Straight Talk is the steady force that lets NASCAR be NASCAR.
Holding the line since 2009, Straight Talk is the official partner of NASCAR.
Straight Talk Wireless 400 Miami
As our NASCAR partnership continued, we leaned into a social-first approach—rolling out high-energy awareness videos designed to reach fans of fast.
Engagement surpassed year one, demonstrating how our evolved strategy and continued investment in the partnership paid off.
We also teamed up with an active pit crew member Brehanna Daniels to give one lucky fan the once-in-a-lifetime opportunity to wave the starting green flag at the race.
Straight Talk Wireless 400 Miami
A limitless NASCAR experience is only available to those who can afford it.
Let’s make the family heroes’ NASCAR experience, real unlimited just like our data.
From at-track videos to influencer sweepstakes, we launched Straight Talk’s all-new 3-year partnership with NASCAR.
First we started with some hype videos that played on the jumbotron at track in Homestead-Miami Speedway.
We also worked with Voidz, a mixed reality artist, to create eye-stopping Faux-OOH social posts to get people excited before the race.
We partnered with an NASCAR influencer Jamie Little, to give a chance to a lucky winner to wave the starting green flag at the race.
Not only that, the winner got to bring 3 other family members at no cost to enjoy the NASCAR experience.
The winner ended up being, Brian Glaze, who is a lifetime NASCAR fan. He brought his brother who he hasn’t seen for the last 15 years to share the NASCAR experience just like when they were kids.
We continued to share awareness around all social media to launch our partnership with NASCAR.