Total Wireless x Air Jordan

To celebrate Amanda Serrano as our Total Wireless ambassador, we designed a custom pair of her favorite Air Jordans.
Blending the brand’s color palette with subtle nods to her championship boxing career.

The result was a thoughtful, culture-first moment that resonated far beyond the gift. Amanda organically shared the sneakers with her audience, generating 12.6K likes and 315 comments on Instagram, with fans flooding the post with excitement. The moment also evolved into additional social content featuring Amanda wearing the shoes, extending the impact and deepening the partnership.